It looks like normal users are starting to make enough noise about privacy that Apple is taking notice.
I saw this add promoting the privacy of Safari. I saw that on TV the other day and got a rise out of it. The ad itself is pretty amusing, but it’s such hypocrisy it made me laugh.
The Safari browser might be “more” private that Chrome, but that’s not saying much. It’s an obvious stab at Google. Everything else Apple is doing is the polar opposite of privacy. Just another ad campaign built on lies. I guess it they tell the lies enough even they start to believe it.
Yeah Apple has been standing on that false platform for years, but that’s the first time I’ve seen them take it to broadcast television. TV advertising is the most expensive medium so it means they’re hitting the campaign hard.
It’s not that I’m surprised, there’s never any obligation to say anything that resembles the truth when it comes to marketing. I just thought it was exceptionally blatant, pot meet kettle.
Yes, California USA. Rates for TV ads are highest here, probably New York as well. That’s because everything is more expensive in California and also we have high population density. Probably it’s a lot cheaper to advertise in the UK because TV is subsidized there. So it means they’re spending the big bucks and going all out with the ad campaign.
I watch an hour or two of broadcast TV in the evening every day so I would have noticed it pretty quick. I pre-record with a DVR so I normally fast forward through ads, but when that one flashed by I had to hit play, it’s actually a really catchy and amusing ad even though the message is total fiction.
It probably is cheaper to advertise in the UK but commercial TV is not subsidised. Adverts are shown on commercial TV channels which are businesses making their money from advertising. The BBC is funded by a licence fee (maybe what you think of as a subsidy,) payable by anyone who has equipment capable of receiving live TV broadcasts. The BBC is not allowed to show adverts.
Probably best to mark such comments as “speculation” or include citation or evidence.
I guess my comment stems from the implication that Apple are cheapskates and pick “cheapest media first”. We don’t know if they may target UK earlier for some other reason … nor the “price point” of the actual slots used.
It amuses me that this ad is released in the same week that Apple sends an in app ad, in the Wallet app no less, for the F1 movie! Oh and there’s some evidence that such advertising in the Wallet app will grow in the new version of iOS. Ridiculous.
A young person of my acquaintance once insisted to me that Apple, unlike Android, is quality. What she really meant, as immature people often do, was that Apple is expensive and that because she could afford an iPhone, she was better than poor Android users. I suspect someone so susceptible to marketing BS may fall easy prey to such in-app ads and, as the saying goes, a fool and their money are soon parted. I wonder if she’ll appreciate the irony.
At one point it was true that Apple was a lot more expensive for phones. Other non-phone products are still a lot more expensive though. Actually the big tech Android makers are charging about the same now for flagship and mid-range phones. Though there are smaller Android phone makers that are a lot cheaper.
In any case I’ve never owned an Apple product and never will. The quality might be better, but I doubt it. I have reasons other than cost for my avoidance of Apple products such as their “walled garden” and questionable business practices.
Anyway people that buy into the marketing hype are just believing what they want to hear. Marketing is worse than politics when it comes to lying. There are a lot of people loyal to Apple for no reason that actually exists. The reality is Apple is no better or worse than any other big evil corporation, but I tend to think worse.
That’s the big sell for me and why I use Android. I still have some flexibility there. With Apple you’re trapped in their walled garden. However it seems Google is heading that way. AOSP is making it harder on ROM developers by omitting Pixel device trees and limiting the depth of change logs. I can see a time in the future where your choice is giant douche or shit sandwich.
