Google uses Gmail to track your purchase history

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An archive link in English for those that don’t want to give CNBC the benefit of the
“click”: https://web.archive.org/web/20190518090049/https://www.cnbc.com/2019/05/17/google-gmail-tracks-purchase-history-how-to-delete-it.html

The question is: does this data belong to the user or to the party(ies) that collect it?

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