Janey: Hey, what’s that on your phone, android?
Jimmy: No it’s E OS , it’s really cool. It’s open source and doesn’t steal your data. Look it up.
Next day:
Janey: I tried finding out about that e os but all I see are cameras. That’s the name right?
Jimmy: Oh, sorry, well actually it’s called Forward Slash e Forward Slash mobile OS.
Janey: That sounds…elegant…
Next week:
Jonny: Hey Janey , what’s that on your phone, is it android?
Janey: No it’s Forward Slash e Forward Slash mobile OS , it’s really cool. It’s open source and doesn’t steal your data. Look it up.
Jonny: Wait, which one is forward slash? Is there a space? Oh well, never mind.
Don’t you see the problem here?