Some tools you can use to greatly decrease the possibility of being tracked by surveillance capitalism companies:
.Use browser extensions like NoScript and uBlock Origin.
.Run mobile apps like Blokada or TrackerControl.
.Use multiple, privacy-respecting browsers.
.Use a privacy-respecting search engine in your browser(s).
.Use a trusted, paid VPN provider (not a “free” one).
.Stick to Free and Open Source apps, if you can.
With NoScript, no script will run on a page unless you allow it, either permanently or temporarily. You can blacklist any that you want to ban forever, e.g. the numerous facebook, google, doubleclick, gstatic scripts.
With /e/, the Blokada app may not work unless you change Private DNS to your network DNS; at least that’s what I’ve experienced. Just choose one or two of the default Blokada blacklists, and that will block many trackers and ads. You can manually blacklist others as they pop up.
The TrackerControl app works in a similar way, seemingly without needing to change /e/'s default DNS setting.
Using a VPN service will change the IP address that websites see, and protect your internet traffic - especially important on public WiFi. You’ll have to turn off Blokada or TrackerControl during VPN use, though, because they can’t work at the same time as a VPN. (Although Blokada has an optional VPN service that can be integrated with Blokada tracker blocking, I believe.)
These measures will go a long way toward preventing tracking by Big Tech, but as @andrelam pointed out, “you” (your device, browser, OS, parameters, protection protocols, mobile IP address, WiFi addresses, etc.) could still be associated to a single advertising ID, location, and so on. Still, that’s no reason to make things easy for them.
Your phone may still communicate with its OEM servers, too, which may be in a foreign country. Blokada will reveal those connections.
You might also look into NextDNS (https://nextdns.io/).