I was going to reply to @gael’s recent tweet on twitter:
But then I read the replies he’d had and realised that the answer to his question is staring him in the face. Disrespectful and demeaning are two suitable adjectives. I know those replies were intended as funny, but honestly if any women who weren’t already following Gael read his tweet and then the replies I think they would probably be immediately turned off and not bother investigating /e/ any further.
There was one helpful reply, someone suggested contacting an organisation called Women in Tech, which will probably help. But the head of communications for /e/ is Veronique, so doesn’t she have some ideas about how best to communicate with other women? (I have made the assumption that Veronique is female, which she may of course not be so please excuse me if I made the wrong assumption).
Maybe getting some feedback from women on the /e/ brand, /e/OS UI, the core messages etc, would be helpful. Then you can adjust what you include in your tweets. Sometimes market research is worthwhile.
You could even contact Mitchell Baker at Mozilla, I’m sure she wouldn’t mind speaking to a like-minded individual about a topic which she’s interested in.
And the long term plan has to be to spend some time at schools showing girls and young ladies how interesting and relevant the STEM subjects are to what they want to do as a career. It’s a very long term plan, but there’s no alternative.